Online Presence Tips For Commercial Real Estate Brokers
Social media tools have integrated into the industry of commercial real estate brokers in a huge manner. An excellent broker should have an ideal social media profile as well as the right tools to market their properties. There are several ways to take on this process, and a combination can be easily set up for you which will, in turn, help you with the profile as well as ongoing clients contact.
So, why should you, as a commercial real estate broker do this? Here are a few reasons:
1. The internet will only get stronger and more prominent. We have seen how the internet has brought about innovation in various technologies, some which we thought would never exist. The internet is very promising, and so, it makes sense to utilize the technology and get your system initiated.
2. Most of your prospects will go online to search for commercial properties before they look for an agency.
3. The internet provides a platform to build different promotional sites, blogs and social media platforms which can all help you promote your brand or services.
4. Mobile phones are now the most common communication tools in the world. With advancements in the recent smartphones, it makes it easier to target and reach prospects in a certain demographic, which is essential for brokerage firms.
5. All market segments are utilizing different tools in order to maintain contact with the right individuals.
That being said, it is clear that you require a strategy for launching your portfolio or profile on the internet. Of course, you listed properties will have your business name and contact details on each ad, but you need to create a separate profile that can be posted on multiple platforms, showcasing your industrial expertise in your local region. Listings come and go, but your profile will stick and should become stronger over time.
In the commercial real estate industry, prospects want a property type in a particular locality. As such, your identity online should be focused a specific location, a property type and a particular set of skills. For instance, your profile could be ‘Commercial Office Leasing Professional NY City’.
When you determine the purpose of your commercial real estate profile, the next step is to utilize the available tools efficiently and adequately. You should focus on the key phrases or keywords that your prospects are using to find commercial property today. Here are some tips on how to do that:
Fire up Google and search the term ‘Keyword Search Tool’. This is a free service provided by Google that helps marketers and website owners comprehend the keywords that have relevance to the search engines in almost every niche.
In the Keyword Search tool, you should search the type of properties you deal with and include the location. Ideally, use terms related to your real estate market such as ‘retail leasing’, ‘Commercial property for sale tulsa’ or ‘Industrial Warehouses’. The tool will display a list of search phrases along with the number of times they have been searched globally and locally. From these results, you can see points and the trends to concentrate on when it comes to marketing and optimization.
The benefit of this process, other than helping you target your audience, is the ability to save the results for later reference.
You should choose about 20 phrases from the list that appear to be popular as well as relevant to your property type, skill, and location. These terms should be included in your activities on the internet including articles, blogs, ads and social media posts.
To create a good profile online, it’s mandatory to understand what people are looking for and your job will be to tweak your profile accordingly.